Doormat Weaving

INTRODUCTION

Weaving is an ancient Indian tradition tracing back its origin to the 16th century. The Indian weaving industry is a rural-based, labour-intensive handicraft industry. It has conventionally been one of the most promising sectors of huge employment. The buyers highly prefer handmade weaved products because of their originality, colour, quality, design, and durability. With the Indian doormat industry majorly based in rural areas, the rural producers of doormats have a competitive edge due to the availability of cheap labour. The manufacturing of weaving products makes a remarkable contribution to the national GDP and even to the export revenue. In India, the most common meaning of ‘torn cloth’ is encountered either as a waste byproduct in the textile industry (post-industrial) or as the end-of-life residue of fabrics in use in households (post-consumer). For generations, this form of textile waste, torn strips of cloth, has been repurposed as colourful twine for tapestry or household craft projects, or hand-loom woven into floor mats and wall hangings

MARKET POTENTIAL

There are approximately 5mn looms in the country. India has 1.8mn shuttle looms which is 45 percent of world capacity, and 3.90mn handlooms which are 85 percent of world capacity. The constant inclination of households towards modifying and beautifying their homes is leading to a growing demand for doormats. The doormat and carpet industry is predicted to grow at a CAGR of over 5% between 2021-2026. During April-November 2019, exports of weaved products from India stood at INR 645 billion.