INTRODUCTION
Panipuri consists of a round or ball-shaped, hollow puri (a deep-fried crisp flatbread), filled with a mixture of flavored water (known as imli pani), tamarind chutney, chili powder, chaat masala, potato mash, onion or chickpeas. It is one of the country’s most well-known snacks. In different geographies across India, it is known by different names such as Golgappa, Phuchka, Phulki, etc. It’s trendy among people in North India as well as East India.
MARKET POTENTIAL
Panipuri trading can be started with small investments and profit can be made quickly. If an entrepreneur doesn’t want to put up a stall and just wants to work as a wholesaler, he/she can easily exchange it in this market. To maximize revenues, one can set up a stall near bus stops, outside railway stations, outside schools or universities, movie theatres, temples, and so on. In addition, weddings and other events provide the opportunity to earn additional money. During the last 5 years, the fast-food manufacturing industry increased by 17.27% and is expected to reach INR ~827.63 billion by FY 2025, registering a CAGR of 10.3%
FUNDING SOURCE
Under the programs supported by the Development Alternatives Group, such enterprises have been financed by the National Rural Livelihoods Mission (NRLM) with an average loan size of INR 30,000.
FIXED CAPITAL (One Time Expenditure)
| MACHINERY & EQUIPMENT | AMOUNT (INR) |
|---|---|
| Gas Stove Burner | 2,500 |
| Fulki Container Plates (2 packets @ INR 150 per packet) | 300 |
| Airtight Container (2 units @ INR 500 per unit) | 1000 |
| Rolling Board and Pin (2 units @ INR 250 per unit) | 500 |
| Frying Pan (4 units @ INR 400 per unit) | 1600 |
| Spatula (5 units @ INR 50 per unit) | 250 |
| TOTAL | 6,150 |
WORKING CAPITAL (For 2 months cycle)
| RAW MATERIALS AND CONSUMABLES REQUIRED | AMOUNT (INR) |
|---|---|
| Rawa (20kg @ INR 20 per kg) | 400 |
| Wheat Flour (20kg @ INR 20 per kg) | 1,200 |
| Salt (3kg @ INR 15 per kg) | 500 |
| Oil (7kg @ INR 100 per kg) | 1,200 |
| Plastic Bag (750 @ INR 12) | |
| Gas Cylinder (2 units of 14kg @ INR 1000 per unit) | 5,000 |
| STAFF AND LABOUR AMOUNT (in INR) | Amount in INR |
| Entrepreneur’s Salary (@ INR 10,000/month) | |
| UTILITIES & OTHER EXPENSES | Amount in INR |
| Rent | 8000 |
| Electricity (50 units @ INR 7 per unit) | 350 |
| Phone/Internet Bill | 200 |
| Transportation Cost | 500 |
| Marketing Cost | 500 |
| Miscellaneous | 200 |
| Total | 42,295 |
FINANCIAL SUMMARY (Annual)
| FINANCIALS | AMOUNT (INR) |
|---|---|
| Fixed Capital | 6,150 |
| Working Capital (for each 2 months cycle) | 42,295 |
| Total Enterprise Cost | 48,445 |
| Annual Revenue | 2,70,000 |
| Total Expenditure | 2,53,770 |
| Enterprise Profit | 16,230 |
| Payback Period (in months) | 5 |
BASIC ASSUMPTIONS
- Working days: 25 days per month
- The average number of fulkis made in a day is 3000
- 1 fulki is sold for INR 0.50 each
Note: All figures mentioned are indicative and for reference purpose only. Development Alternatives Group bears no liability for accuracy. For any further information, please contact Development Alternatives on +91-11-2654-4100 or +91-11-2654-4200.
Star Entrepreneur
Supported by her family, Santoshi Devi restarted her enterprise that she had to previously close due to insufficient funds. Now she too provides for the family income. Since then:
- Availed a loan of INR 20,000 from the local SHG
- Engaged 3 more women in the enterprise
- Monthly revenue of INR 10,000